Having been interested in art and advertising since boyhood, I started work in advertising in the mid seventies. Originally starting out as a commercial artist and hand lettering assistant, I soon progressed, eventually into studio facilities director in independent design studios and major advertising agencies. Although first conceived in 1986 I eventually founded loveurope in 1988, this was predominantly as design typographic and Ad Production Company. We were the first production company to commercially use Apple Mac for creative design and ad making –At the time they said it would never work! They were of course so very wrong!
We went on to create many of the early typefaces and font designs for the 90’s desktop revolution. Many of these cuts are still in use today. We were also among the first to successfully produce digital repro, whilst the block-making production companies were still hanging onto traditional methods. It has to be said that large production companies as a whole are hugely supportive of the status quo.
As a company we don’t accept that it cannot be done differently or better or even that it cannot be done by the client themselves. We have a boundless energy – And an equally huge passion for creativity and innovative technology when producing. Firmly believing that one without the other is never good in our business.
Between us we have challenged many accepted norms within production. We collectively abhor "fakes" and don’t believe the business needs to be dominated by factories or furtively underpinned by 2 man bands. We are proudly independent of thought and thankfully untainted by the hackneyed dogma of agency group production. In our first twenty-seven years we have gained some like minded followers.
My personal passion has been to create an environment that can attract the best and appropriate talent, whilst equally allowing them to wholly concentrate on the craft behind great advertising. The result is collectively collaborating to produce excellent advertising content for many of the worlds top brands; This passion is a 27 year old work in progress and is now happily shared with some hugely talented colleagues working together a brilliant and bright production team.
Our widely skilled team has been gleaned from advertising agencies, post houses, design shops and production companies - There are now 80 of us collaborating in the origination, transcreation and production of award winning, yet transparently priced content for advertising.
I am married with 4 fantastic children. Two of which are old enough to work in the industry also. ( I did warn them! )
When not at work I enjoy few hobbies - but enjoy, cooking, friends and the coast.
Hopefully anyone using Loveurope will experience exactly what I talk about above and enjoy it as much as I do whilst working here everyday.