New Business Win: Bootea
Loveurope has been selected as the creative production partner of choice for Bootea, the FMCG health brand with products to help you “kick start your healthy lifestyle”.
The brand, which started out with a 14-day cycle of morning and night-time teas to detox your system, now offers a diversified product range including shakes, breakfast, and a larger, 28-day “teatox” pack.
Bootea chose Loveurope for our centrally-managed and flexible approach across various forms of advertising. An exciting series of new online video content is currently in production with Loco, our moving image company. The videos, which will be used as YouTube pre-roll ads, explore a fun and humorous route to appeal to its young, female audience.
As the brand hits their sales peak time we will also be collaborating on a new OOH campaign to maximise its exposure to new audiences.
It is an exhilarating time for Loveurope to partner with rising brands that are making waves in their sector. We are thrilled to be working with Bootea and excited to develop our continued relationship.