Loveurope

producers of great advertising

LOCOG

LOCOG Festival Campaign

With LOCOG becoming responsible for staging a memorable Games in 2012, inspiring people to join and ensuring a real legacy, their advertising campaigns became increasingly important in the planning of the 2012 Olympics.

We worked with LOCOG to oversee their photography whilst working with the creative director to design outdoor and online layouts. In this 'Festival Campaign' the feature of the work was to create a pink shard shape and wrap it around various UK Locations.