Joint Dior Campaign
Loveurope produced the joint advertising campaign for the French luxury house Dior.
The combined campaign for two of their bestselling brands, Dior Homme and Diorshow Mascara, runs across press, TV and OOH – which sees a first for the Diorshow brand as it is taken outdoors. Serviced by our dedicated Fashion Account Management team, the campaign was centrally co-ordinated from our Clerkenwell Head Office, to deliver the creative across various channels in different media forms.
The campaign runs throughout June, across publications such as Vogue and Grazia, and in high visibility locations such as major shopping centres around the country.