J'adore Gold Launch
J’adore’s ambassador Charlize Theron – who has been the face of the brand for over twelve years - shimmers and shines as she walks on water in the new J'adore Gold advert campaign. We were selected to create a cross-media campaign in the U.K. across TV, VOD, Press, Print and OOH in high-profile cities including London, Manchester and Edinburgh, amongst others, to launch their new and exciting fragrance in stores. The campaign involved highly confidential creative work and we were proud to be trusted to work with them and had no hesitation in signing an NDA.
Our colour specialists ensured that the colour management was top quality and on-brand across the press and print projects. Press passes were released, and over 30,000 inserts were printed for Harper's Bazaar to increase brand awareness and generate buzz.
The team produced U.K.-ready broadcast files, organised all necessary legal clearance, along with helping with the programming and instructions for TV and VOD stations.
Due to the sensitive and confidential nature of the creative, assets were released late which meant our team worked tirelessly to extremely tight deadlines in order to deliver to a large number of publications in a timely manner.
We managed the delivery of both print and digital OOH formats, arranging in-situ creative tests and press passes.
With Loveurope’s support, the OOH campaign - which lasted from 5 December to 19 December - was an overwhelming success in popular destinations such as London Oxford Circus, Waterloo, Bluewater and Arndale Manchester. All J’adore campaigns generate an immense amount of interest and, in the important lead up to Christmas, we helped Dior increase sales of the luxury fragrance by delivering the professional quality materials a high-end product deserves.