Dior Sauvage Cross-Media Campaign
Loveurope is proud to be a long-standing partner to the luxury French house, Dior. For their exciting new fragrance launch of SAUVAGE, we produced the full advertising campaign across press, OOH and TV. From supplied master creative, we carried out the artworking, repro, testing and delivery of final assets to the various media owners.
The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in the desert. The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates.
The fragrance launched exclusively to Boots on 21st August, with nationwide release on 2nd September.