Clarins Vital Light Serum Digital
We have partnered Clarins in the UK market since 2009, initially supporting all press and outdoor campaigns; since appointment our remit has extended into digital design and production.
A good example of this digital work was the 2011 Vital Light Serum online campaign. With no master international materials available we were asked to design a digital campaign based around an existing international TV spot and press advertisment.
All the media placements were made through MediaCom, mainly focusing on rich media and expanding banners - in addition they also brought a series of homepage takeovers.
For the takeover, we designed integrated skyscrapers and wallpapers and formatted the Bellyband and MPUs to work simultaneously and reveal a strong call to action in the last frames of the design.
The work was a critical success and our relationship with the brand continues to flourish and grow.